MRKT320 Information

This marketing course introduces students to the concepts of marketing in today's business environment. Students will acquire an understanding of the marketing process: market analysis, market strategy, implementation and evaluation. This includes market research, identifying target markets, branding, pricing, communication and distribution channels. This course provides a critical examination of the consumer, economy, and technology, as well as ethical and social responsibility.

All prerequisites must be completed with a minimum grade of C (2.00).


Course Sections for Summer 2013-2014 Trimester
Leah Swain
S
M
T
W
T
F
S
6:00pm-8:00pm
May 05 - Aug 08, 2014
Section A
Main Campus
21 spaces available
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