|Department||Health and Biomedical Sciences|
|Prerequisites||ECON 250, ECON 260, ENGL 102|
Principles of Marketing
This marketing course introduces students to the concepts of marketing in today's business environment. Students will acquire an understanding of the marketing process: market analysis, market strategy, implementation and evaluation. This includes market research, identifying target markets, branding, pricing, communication and distribution channels. This course provides a critical examination of the consumer, economy, and technology, as well as ethical and social responsibility.
All prerequisites must be completed with a minimum grade of C (2.00).