MRKT320 Information

Principles of Marketing

This marketing course introduces students to the concepts of marketing in today's business environment. Students will acquire an understanding of the marketing process: market analysis, market strategy, implementation and evaluation. This includes market research, identifying target markets, branding, pricing, communication and distribution channels. This course provides a critical examination of the consumer, economy, and technology, as well as ethical and social responsibility.

All prerequisites must be completed with a minimum grade of C (2.00).

Course Sections for Spring 2014-2015 Trimester
Instructor Staff
Jan 05 - Apr 17, 2015
Section A
Main Campus
20 spaces available
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