MKTG520 Information

Marketing and Planning in Healthcare

This course introduces students to marketing concepts in healthcare through discussions of marketing strategy, positioning and branding, program/service development, and pricing, as well as distribution and promotion. Students will learn how to conduct a situational analysis, understand the market and consumer behavior, and assess an organization's capabilities.


Course Sections for Spring 2014-2015 Trimester
SLIMEN SALIBA
S
M
T
W
T
F
S
5:30pm-8:30pm
Mar 02 - Apr 17, 2015
Section A
Main Campus
8 spaces available
Updates every 30 min. refresh now