MKTG520 Information

This course introduces students to marketing concepts in healthcare through discussions of marketing strategy, positioning and branding, program/service development, and pricing, as well as distribution and promotion. Students will learn how to conduct a situational analysis, understand the market and consumer behavior, and assess an organization's capabilities.


Course Sections for Summer 2013-2014 Trimester
SLIMEN SALIBA
S
M
T
W
T
F
S
5:30pm-8:30pm
May 05 - Jun 20, 2014
Section A
Main Campus
24 spaces available
Updates every 30 min. refresh now